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Founded in 1992, Bell and Ross watches quickly gained acclaim for their practical, aviation-inspired timepieces. Their mission then, as it is today, is to create contemporary instrument watches inspired by early military timepieces, particularly those worn by special forces.
The Vintage line combines the essence of traditional pilot's watches with modern functionalities such as GMT functions or chronographs, offering the best of both worlds. In the Urban line, the watches feature square cases with rounded corners, coupled with avant-garde and daring design. Meanwhile, the Concept collection showcases innovative and whimsical designs, like dials shaped like a laughing skull, adding a playful yet captivating twist to their timepieces.
From military-inspired classics to avant-garde urban concepts, Bell & Ross embraces Swiss watchmaking traditions while catering to the needs of professionals working in demanding environments. Adhering to high standards of legibility, water-resistance, functionality, and precision, each Bell and Ross watch is crafted for the challenges of air, land, and sea explorations.
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Bell & Ross is owned by Bruno Belamich and Carlos A. Rosillo. The Wertheimer brothers, of the watch brand Chanel, is a partner in the company.
Bell and Ross watches are known for their precision and attention to detail, along with Swiss craftmanship. Their military-inspired designs undergo rigorous quality checks, ensuring all precious metals and watch pieces are precise. Because of these qualities, Bell and Ross watches tend to be in the $3,000 - $4,000 range.
Made for professionals such as divers and pilots, Bell and Ross watches are designed with durability, precision, and legibility in mind.