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Rolex watches are more than just timekeepers; they are reliable companions for life's adventures. Whether you're diving into the depths with the Submariner, racing against time with the Daytona, or navigating the high seas with the Yacht-Master, Rolex offers a watch for every pursuit. The brand's dedication to precision and durability ensures that every watch is a masterpiece of functionality and form.
Founded in 1905 by the visionary Hans Wilsdorf, alongside his brother-in-law Alfred Davis, Rolex began as Wilsdorf and Davis in London, aspiring to craft elegant, high-precision wristwatches for men at a time when pocket watches were the norm. The company, which would adopt the iconic name "Rolex" in 1908, quickly set a precedent for innovation in the watchmaking industry.
Among its pioneering achievements, Rolex introduced the first wristwatch to earn the Swiss Certificate of Chronometric Precision in 1910, launched the groundbreaking waterproof "Rolex Oyster" in 1926, and continued to lead with firsts in automatic date changing (Rolex Datejust, 1945) and deep-sea waterproofing (Rolex Submariner, 1953). Rolex's relentless pursuit of excellence has firmly established it as a leader in men’s watchmaking, continuing to influence the industry with its technological advancements.
There are a number of ways to tell if a Rolex watch is genuine. One of the guiding principles is that Rolex watches are some of the finest made in the world. So, if any detail of your watch is sloppily or cheaply done, that is a sign that your watch might be counterfeit. Be sure to check out our guide on How to Tell if A Rolex is Real, for hallmarks of a genuine Rolex. We also advise clients to only go to an official Rolex retailer for authentication.
The price of a pre-owned Rolex watch can vary greatly depending on the model, its materials and design, and the overall condition of the timepiece. As of 2024, the price of a pre-owned Rolex averages between $5,000 and $6,000 for models on the more compact side (34 - 36mm); north of $6,000 for classic models in steel and two-tone metals; while models in high demand on retail can go from $10,000 to over $20,000. Source
It is not uncommon for pre-owned or used Rolex to cost significantly more than their brand new counterparts. This could either be because: the watch is rare or vintage and there are less of them in existence; or because there is an overwhelming demand for it, like watches with years-long waitlists at authorized retailers.
How Much is a Men’s New Rolex Wristwatch?
The price of a new men's Rolex wristwatch can vary widely depending on the model, materials, and features.
Rolex watches retain their value reasonably well. However, we don't recommend buying any watch for the sole purpose of making it an investment – that is, buying it only to sell it later for a profit – as it's not guaranteed that their price will appreciate later on.
It is generally recommended to have watches serviced every 3-5 years, but Rolex recommends professional servicing every 10 years. This all depends on real-life usage of the timepiece. However, there are tell-tale signs that your watch needs a service sooner rather than later. Here are Signs It's Time for Watch Maintenance.
SwissWatchExpo offers a full range of services, from basic maintenance to major repairs and restorations. We repair all Swiss luxury watch brands – and Rolex is our specialty! We have invested in a state-of-the-art service center, and are staffed with proficient horologists. When you choose SwissWatchExpo, your watch will be in the hands of a trained master watchmaker from start to finish. Find out more about our stringent Repair Services.
The cost will depend on the model and the state of your watch. Upon receiving your watch, it will be examined by our master watchmakers, who will draw up an estimate of the work to be done. Only when the estimate is approved shall we begin any servicing and repair work.
At SwissWatchExpo, we advocate for the value in purchasing luxury timepieces pre-owned, as it allows customers to bypass the initial depreciation, making high-end watches like Rolex more accessible and affordable. The pre-owned market offers a broader selection of models, including vintage, limited editions, and discontinued styles, often in mint or excellent condition, providing a wider range of options and price points.
Our commitment ensures every watch sold is inspected and restored to "like new" condition by trained watchmakers, with many watches available that have been kept unworn.
Contact our sales experts to find a Rolex that perfectly matches your preferences and budget, benefiting from the advantages of the pre-owned market.